The Corpus Callosum

Nigel Li is a video game designer by day and a t-shirt/clothing designer by night for his label Junktion Design. Much love goes out to Nigel for hooking up his latest tee design “Wisdom” which incorporates a psychedelic 3D effect when viewed with 3D glasses.

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Mos Def is a world-renowned MC, Hollywood actor, producer, and stand-up comedian just to name a few of his talents. Now he can add creative marketing guru to that list with the launch of his latest album, “The Ecstatic”.

He’ll be one of the first artists to fuse digital music with graphic design by releasing his album in a Music Tee format. “The Ecstatic” Music Tee features the cover art on the front of the t-shirt, tracklist on the back, and a unique download code printed on the hang tag.

A clever concept, indeed. Maybe funky t-shirt designs will be incentive enough to entice the public to purchase albums again.

It’s unfortunate that almost all forms of packaging eventually end up in the garbage bin; so much time and money is spent on product packaging, yet the end game is usually a landfill. On occasion, people will keep limited-edition boxes or reusable bags, but the only proven way to entice consumers to keep packaging is by providing an incentive (like Honda’s “Grow-a-brand” DM and Breeze Detergent’s “Clean Me” DM).  So what about packaging that turns into a useful item for the product itself?

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