The popularity of TED has spread like wildfire in the past couple of years. TED (Technology, Entertainment, Design) is an annual event where the world’s leading thinkers and doers share the latest developments and issues shaping their respective fields. Previous distinguished speakers include Bill Clinton, Bill Gates, Frank Gehry, Tim Brown (IDEO), Sir Richard Branson (Virgin), Philippe Starck, Bono, JJ Abrams (Lost), Chris Anderson (WIRED), just to name a few.
Recently, TED has expanded to include an international conference called TEDGlobal and other media initiatives such as TED Talks and TED.com. In the spirit of their motto “Ideas worth spreading”, TED has created a program called TEDx as an outlet for local, self organized events that bring people together to share a TED-like experience. I’m happy to announce that the next TEDx event will be held in Hong Kong on September 19th, 2009.
The press release and more information are available after the jump
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It’s unfortunate that almost all forms of packaging eventually end up in the garbage bin; so much time and money is spent on product packaging, yet the end game is usually a landfill. On occasion, people will keep limited-edition boxes or reusable bags, but the only proven way to entice consumers to keep packaging is by providing an incentive (like Honda’s “Grow-a-brand” DM and Breeze Detergent’s “Clean Me” DM). So what about packaging that turns into a useful item for the product itself?
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It’s no secret that KOR’s marketing plan is based around sustainability and the eco-friendly movement, but they’ve taken it one step further with their new marketing campaign using four different coloured bottles. The colour you choose is now more then just a simple aesthetic preference. Each bottle is colour coordinated to support a specific earth-friendly cause with 1% of all sales donated to your chosen cause.
Sales of the pink bottle go towards Blue Planet Run, the green supports The Wetlands Initiative, the blue bottle support Algalita Marine Research, and Orange supports the Container Recycling Institute. I’ve got the BPA-free blue KOR water bottle myself. Which charity will you support?
