The Corpus Callosum

The whiz kids at Nike have one-upped the competition once again. Their next product concept entitled “Nike Hindsight” is a pair of futuristic sunglasses with super-peripheral vision. Nike is targeting bicyclists who would benefit from earlier detection of vehicles approaching from the side as well as reducing the amount of head rotation to check behind, but this concept can potentially have a multitude of consumer applications.

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Nike always seems to come out with awesome creative work and their latest Nike iD campaign is no exception.

Developed by Hush in Brooklyn, New York.

Brian Jungen is a Canadian born artist who is noted for his unique style of transforming common everyday objects into imaginative works of art. His pieces are heavily influenced by his Native heritage, evident in his sculpture of a massive whale skeleton made from plastic lawn chairs.

He is most famous for his Prototypes of New Understanding series where he disassembles Nike Air Jordan kicks and redesigns them into simulations of Northwest Coast Indian masks. Brand Jordan lovers will recognize the various editions in Brian’s work; I can’t wait to see what he has up his sleeve for the historic release of the Air Jordan 23 later this month.