The Corpus Callosum

This ad by BBDO Dusseldorf is a bit cheeky but you can’t deny it’s creativity. For their ad agency recruitment campaign, the minds at BBDO needed something raw and eye-catching yet simple enough to convey the “Join us” message all in one memorable symbol or catch-phrase.

Their final recruitment ad killed two birds with one stone by playing off the iconic Southern California “Blood” gang symbol. It also worked out nicely that the letters “b-b-d-o” were finger-friendly (I love my old ad agency, but try spelling TBWA with your fingers!) Hard to say if the general public will understand this hip-hop/gang reference, but a brilliant ad nonetheless.

The Broad Contemporary Art Museum designed by Renzo Piano is now open to the public. Check it out next time you’re roaming around the City of Angels.

Natural disasters remind everyone about the value of life and bring people closer together. Following the aftermath of the California wildfires, many wondered what they could do to help the victims - Josh Higgins had the answer.

Modeled after the Hurricane Katrina Poster Project in 2005, Josh started the So-Cal Fire Poster Project to raise funds for victims of the wildfires that devastated Los Angeles, Orange County and San Diego. The designs are donated by artists around the world and all proceeds go to the Salvation Army for the 2007 California Wildfire fund.