HBO redefines storytelling - “It’s more than you imagined” campaign

Adrian Ma | Branding, Design, Inspiration, Left Brain, Marketing, Right Brain, Video | Thursday, July 15th, 2010

HBO teamed up with BBDO New York and The Barbarian Group to create an innovative multi-platform, multi-dimensional story that changes the way we perceive and understand narratives. The campaign titled “It’s more than you imagined” won a Gold at the Art Directors Club Awards, a Pencil Award for Entertainment at the One Show, as well as various other accolades. More about the campaign mechanics and pictures after the jump.
hbo imagine cube1 HBO redefines storytelling   Its more than you imagined campaign
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The Other Duck in Beijing

My good friend Cheryl Koo, the brain-child behind fashion label The Other Duck, was visiting Beijing a couple weeks ago and hooked me up these sick tees! She’ll be touring around the globe in September 2010 throwing fashion shows in LA, NYC, Hong Kong, and Tokyo so be sure to check back for dates and venues.

otherduck tees The Other Duck in Beijing
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Simon Sinek TED Talks - How brands and leaders inspire action

Insightful TED Talk by Simon Sinek on how humans are biologically programmed to act based on emotion and not logic. It’s not the What/How, it’s the Why.


via blankanvas. Thanks Pat!

Creative job hunting using Google AdWords

Adrian Ma | Design, Insights, Inspiration, Left Brain, Marketing, Psychology, Resources, Right Brain, Video | Monday, May 17th, 2010

Alec Brownstein used $6 on Google AdWords and a little insight on human internet behaviour to land a full-time job at Y&R New York. How? Take a look…


via Coudal Partners

Art & Copy: The crazy world of Advertising

Adrian Ma | Design, Insights, Inspiration, Left Brain, Marketing, Must-have, Products, Right Brain, Video | Friday, May 14th, 2010

Art & Copy is a terrific documentary about the Advertising industry, chock-full of insights from the best in the business: Lee Clow (TBWA\Chiat Day), Jeff Goodby & Rich Silverstein (Goodby, Silverstein & Partners), Hal Riney (Publicis), Dan Wieden & David Kennedy (Wieden+Kennedy), and a host of other notable names.

Designers and Advertisers don’t always see eye-to-eye on most things creative, but Lee Clow said it best in this documentary, “There are now coffee table books made of Toulouse Lautrec art, but back then he was just trying to get people to buy a drink and pay cover charge to get into the Folies-Bergère. So, I think we are in the art business…when we do it well.”




Dying to watch Banksy and David Choe documentaries

Exit Through the Gift Shop - A Banksy Film

Paramount Pictures has teamed up with infamous graffiti artist Banksy to bring us the world’s first Street Art disaster movie, “Exit Through the Gift Shop”. After an acclaimed premiere at the 2010 Sundance Film Festival, “Exit Through the Gift Shop” will be opening in selected cities across the USA starting April 16 to May 21.





Dirty Hands - The Art and Crimes of David Choe

I first heard about David Choe through his prison art and was impressed with his gritty creative talent. Upper Playground has created a documentary which takes an in-depth look at his philosophy on life, art, and his reformed views after his incarceration. “Dirty Hands” will begin screening on April 30th, 2010 in Los Angeles and then make its way up North to San Francisco on May 21st.




“I’m Here” - A short love story by Spike Jonze

Adrian Ma | Branding, Design, Inspiration, Left Brain, Marketing, Right Brain, Video | Friday, April 2nd, 2010

Spike Jonze teamed up with Absolut Vodka to create “I’m Here”, a short story about two robots falling in love in L.A. I must say the story itself isn’t too original but the execution is masterful, particularly the music by Sam Spiegel and Aska Matsumiya which sets the mood beautifully. The online and social media integration are also very innovative and add to the viral effect of this already popular project. Click on the image below to see the full 30-min feature.

spike jonze im here theatre entrance Im Here   A short love story by Spike Jonze

Simple solutions - The Green Box: Reinventing the pizza box

Back in college, I remember ordering pizza and tearing the top of the box apart to use as makeshift plates. William Walsh and E.C.O. has taken this idea one step further to create the environmentally friendly Green Box, a pizza box made out of 100% recycled material that solves a variety of pizza-related problems.





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