100 To Watch - The Romania Creative Scene

I had my first taste of the Romania creative scene thanks to this wonderful website “100 To Watch”. There’s a lot of talent out there spanning the fields of art, dance, literature, theater, music, and fashion. Aside from reading about the creative artists, much satisfaction came from navigating the website - a colorful blend of minimalist design and side-scrolling layout, a trend that has been used in many portfolio websites in recent years. Go check out the talent that’s been described as “one of the most vibrant and exciting creative scenes in Europe”

100 to watch 100 To Watch   The Romania Creative Scene

Font round-up: Modern & fun fonts for typography projects

Adrian Ma | Design, Downloads, Freelance, Inspiration, Left Brain, Lists, Products, Resources, Right Brain, Typography | Tuesday, November 3rd, 2009

Here are 22 modern and professional fonts for all you typography enthusiasts. Great for creative typography projects and best of all, they’re free! See the rest of the set after the jump.


1. Philosopher
philosopher typeface free high quality font for download 430x184 Font round up: Modern & fun fonts for typography projects

2. Molot
molot typeface free high quality font for download 430x227 Font round up: Modern & fun fonts for typography projects
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Top 6 jobsites for freelance creative work

Adrian Ma | Design, Freelance, Left Brain, Lists, Resources, Right Brain | Tuesday, June 23rd, 2009

Looking for freelance creative work? Here are 6 of the best sites around:

behance Top 6 jobsites for freelance creative work
Behance - Creative jobs & freelance opportunities from the Behance Network

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6 types of nightmare clients you can’t avoid

Adrian Ma | Design, Freelance, Insights, Left Brain, Lists, Resources, Right Brain | Thursday, June 18th, 2009

Let’s face the facts! Not all clients you work with will turn out to be open, design-minded people with unlimited budgets; some clients will cause way more stress and sleepless nights than they’re worth! If you’ve already committed to the job then you’ll just have to suck it up and maintain a high level of professionalism, but it’s best if you’re able to recognize a potentially trouble client upfront and try to avoid them altogether. How do you spot them? Here are 6 types of nightmare clients that you’re bound to encounter through your freelancing adventures:

1. The Frustrated Artist

The Frustrated Artist thinks he is creative and will attempt the initial design himself. After realizing his skills fall a bit short he will turn to you, the design professional, to salvage the project. The problem with this client is that he already has an idea of the outcome in mind and his ego won’t allow for anything else, which means very little room for creative exploration. You’ll end up doing what the client wants in order to please him, but you won’t feel satisfied with the final product as you had no control over it.

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3 golden rules for designers

Adrian Ma | Design, Freelance, Insights, Left Brain, Lists, Resources, Right Brain | Wednesday, May 20th, 2009

The golden rules are based on the 3 most important factors that every designer should consider when it comes to project management - the duration of a project, the costs, and the quality of work produced.

It is imperative that you manage your clients’ expectations when it comes to these crucial factors. You must explain to them that even the top designers cannot offer the best of all 3 variables; clients simply cannot have their cake and eat it too! Normally, only two of the variables can favour your clients. They need to compromise and meet you part-way since the remaining variable has to balance out the two favourable variables, as illustrated by the 3 golden rules:

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5 reasons why freelance designers should brand themselves

Adrian Ma | Branding, Design, Freelance, Insights, Left Brain, Lists, Resources, Right Brain | Monday, May 11th, 2009

One of the first things you should do as a freelance designer is separate your personal name from your professional design brand. Unless you’re a celebrity, athlete, or other type of public figure, using your name as the basis for your brand is probably not the best idea.  Although both your name and brand are important to selling your creativity, it is crucial for freelance designers to distinguish between the two for the following reasons:

1. Your brand is about your professional services and creative portfolio. When a potential client is deciding on a freelance designer to work with, the portfolio and range of work are the most important factor so it’s crucial that you delegate enough time and resources to this.  Don’t just try to smooth-talk and force-build rapport; instead, sell your creativity through your work!  The way you present your work also speaks volumes about you as a designer so pay careful attention to the details.

2. Your name is about your character and personality. This is where your brand facade and voice come from, distinguishing you from your competition. Once clients are sold on your work, you can develop a deeper relationship with them by revealing more about the name and personality behind the brand.  Also, keep in mind that referral work is important for growth, so if your clients already approve of your brand portfolio, their decision on whether or not to refer you to a friend will be based on your personality.

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5 things every freelance designer should know about managing clients

Adrian Ma | Design, Freelance, Insights, Left Brain, Lists, Psychology, Resources, Right Brain | Friday, May 1st, 2009

So you’re an art director at a big name creative agency, but you’ve grown tired of climbing the corporate ladder and decided to explore opportunities as a freelance designer. The idea sounds sweet as your mind runs through a check list of self-employment benefits:

  1. Freedom to express your own unique style and aesthetic
  2. Choose your own clients in industries that you like
  3. Work to your own schedule
  4. No longer need to deal with technically inept creative directors
  5. And yes, you finally won’t need to argue with the account team aka “suits” anymore…

But, are you really ready to take on the role of a suit and manage clients, negotiate costs, sell your work convincingly, and take criticism without going on a tirade about how the logo is already frickin’ big enough? Well, if you’re not then here’s a list to get you started of the 5 things every freelance designers should know about managing clients.

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