HBO teamed up with BBDO New York and The Barbarian Group to create an innovative multi-platform, multi-dimensional story that changes the way we perceive and understand narratives. The campaign titled “It’s more than you imagined” won a Gold at the Art Directors Club Awards, a Pencil Award for Entertainment at the One Show, as well as various other accolades. More about the campaign mechanics and pictures after the jump. (more…)
My good friend Cheryl Koo, the brain-child behind fashion label The Other Duck, was visiting Beijing a couple weeks ago and hooked me up these sick tees! She’ll be touring around the globe in September 2010 throwing fashion shows in LA, NYC, Hong Kong, and Tokyo so be sure to check back for dates and venues.
Insightful TED Talk by Simon Sinek on how humans are biologically programmed to act based on emotion and not logic. It’s not the What/How, it’s the Why.
I had my first taste of the Romania creative scene thanks to this wonderful website “100 To Watch”. There’s a lot of talent out there spanning the fields of art, dance, literature, theater, music, and fashion. Aside from reading about the creative artists, much satisfaction came from navigating the website - a colorful blend of minimalist design and side-scrolling layout, a trend that has been used in many portfolio websites in recent years. Go check out the talent that’s been described as “one of the most vibrant and exciting creative scenes in Europe”
Yves Behar and fuseproject continue to amaze with their forward-thinking designs. After bringing us Aliph’s best-selling Jawbone headset, Herman Miller’s innovative Leaf LED lamp, the playful Y water, and the revolutionary $100 laptop for the One Laptop Per Child project, fuseproject is at it again this time in a collaboration with Puma on the “clever little bag”. Almost 3 years in the making, Yves Behar has created a new solution the to shoebox which will effectively transform the entire supply chain saving millions in electricity, fuel, and water.
Spike Jonze teamed up with Absolut Vodka to create “I’m Here”, a short story about two robots falling in love in L.A. I must say the story itself isn’t too original but the execution is masterful, particularly the music by Sam Spiegel and Aska Matsumiya which sets the mood beautifully. The online and social media integration are also very innovative and add to the viral effect of this already popular project. Click on the image below to see the full 30-min feature.
For some reason, Asian-inspired product packaging always catches my eye; take Nobu Sake for example. Nobu Sake packaging was designed by ChappsMalina for the world-famous Nobu Sushi brand. The sleek, organic form was inspired by bamboo and very fitting for this contemporary, elegant restaurant.
My water-bottle-fascination alarm was triggered today by the following two health/environmentally friendly filter water bottles. The usual statistical suspects are present: BPA free? Check. Durable and reusable? Check. Ergonomic design? Check. However, with the growing concerns regarding our planet/species’ health, it’s no surprise that the selling point of these water bottles is a built in filtration system. More photos after the jump.
