The Corpus Callosum

Paying homage to the Rube Goldberg Machine and inspired by the Honda Accord commercial “Cogs”, American pop-rock band OK Go partnered with Synn Labs and director James Frost to create this insanely complex video for their hit single “This Too Shall Pass”. OK Go’s ingenuity and creativity never cease to amaze me. This is structured chaos at it’s finest!

I don’t watch much TV in Beijing because the quality and production values are average at best. However, I caught this sensational commercial for CCTV Beijing on television the other day, produced by Troublemakers.tv and designed by weareflink. I wasn’t surprised to find out that both companies are foreign (Paris and Hamburg, respectively), but it’s good to know that China is willing to spend money for quality once in a while. Now if only this happened more often…

CCTV Ink from Troublemakers.tv on Vimeo.

This meat packaging concept by UK designer Chris Chapman made me smile for two reasons: (1) The brown paper packaging pays homage to butchers and meat shops of old. (2) The labeling is simple and educational, letting the consumers know instantly which part of the animal they are purchasing

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Jason Dent has designed a wonderful poster titled “The ABCs of branding”. He created a brand alphabet by using a variety of famous logos, illustrating how a basic symbol can represent a global brand experience. No fancy taglines, catchy jingles, or colorful pictures are needed. When a brand evokes memorable emotions and their logo is designed thoughtfully, it leaves an impression that lasts a lifetime.

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Look at these Puma kicks and tell me what comes to your mind? Looks like Classic Pumas in different colorways right? Well, read on and you’ll see that a little marketing can go a long way.
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I may have found the perfect mascot for The Corpus Callosum - this charming Brain Pattern Egg Qee, hand painted by Emilio Garcia and sold on Toy2R.

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When I first saw this toy created by Argentinean Art Director Javier López Pereyra, I was strangely satisfied by how every aspect of the product fit together so nicely. Coined El Ramón, this delightful limited edition figurine was inspired by 50s/60s concepts of spaceships and robots - think “The Jetsons” meets “War of the Worlds” and “Lost in Space”.

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I’ve always been a fan of Absolut Vodka ads and not only because my old agency (TBWA\Chiat Day) was responsible for them. Their ads are simple and iconic, usually stemming from their eye-catching bottle designs. Here are two recent limited edition bottle designs that caught my eye courtesy of Lovely Package.

Absolut Vancouver
(Designer: Douglas Fraser | Country: Canada)

Just in time for the 2010 Winter Olympics, this bottle design shows much love to my hometown of Vancouver, British Columbia. The design captures Vancouver’s west coast lifestyle in a nutshell, as described by the designer himself:

”It’s about contemporary urban living set in a crown of snow capped mountains, driftwood and steel, high rise condos and quaint neighbourhoods. Vancouver represents the spirit of the west, where the sun rises over the mountains and sets into the ocean. The citizens believe in playing hard. Work happens in the ports, glass towers, and life is all about a balanced west coast style.”

Absolut Flavor of the Tropics
(Designer: Williams Murray Hamm | Country: United Kingdom)

This bottle graphic was designed for the limited edition tropical Vodka flavour which will be launched exclusively in Duty Free/travel retail stores globally for a 6-month period. The design uses thermal images of the world map to represent the various exotic fruit flavors which thrive in the humid climates of the tropics. Nice touch incorporating the Tropics of Cancer line into the logo.