The Corpus Callosum

Paying homage to the Rube Goldberg Machine and inspired by the Honda Accord commercial “Cogs”, American pop-rock band OK Go partnered with Synn Labs and director James Frost to create this insanely complex video for their hit single “This Too Shall Pass”. OK Go’s ingenuity and creativity never cease to amaze me. This is structured chaos at it’s finest!

Here’s a new take on teabag packaging from Korean designer Soon Mo Kang. Visually intriguing display box coupled with a fresh functional feature and color-coded for different flavors and varieties, Kang puts a dab of funkiness into a product otherwise known for it’s sophistication.

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The blogosphere has been saturated with news and images about the earthquake in Haiti but what’s it really like at ground zero? Immersive Media’s innovative use of 360º video capturing technology enables us to see it with our own eyes. It’s similar to a video stream except that the recording allows you to play/pause at any moment and rotate 360º to view any part of the scene (you can even rotate while the video is playing)! Amazing stuff with multiple applications for online news, real-time events, and viral marketing/advertising.





Imagine getting live updates through various Twitter feeds with supplementary real-time 360º videos. This type of technology will only bring our global village closer together and allow people access to information which was either not available or censored just five years ago. Check out all four videos at this link, courtesy of CNN. Thanks for the link Leon.

Liu Bolin is a Beijing-based artist whose work was made famous at last year’s Solo Show at the Galerie Bertin Toublanc in Paris. His most famous exhibit titled “Camouflage” is based on Bolin’s exploration into human nature, showing how people blend into their environments for safety, much like the chameleon in the reptilian kingdom.

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This product isn’t going to change your life, but it’s charmingly simple and useful. Regular bookmarks are great but they only mark the page you’re on, never the exact sentence or word where you stopped reading. Enter the Pointing Finger Bookmark from the clever designers at 25togo.

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I don’t watch much TV in Beijing because the quality and production values are average at best. However, I caught this sensational commercial for CCTV Beijing on television the other day, produced by Troublemakers.tv and designed by weareflink. I wasn’t surprised to find out that both companies are foreign (Paris and Hamburg, respectively), but it’s good to know that China is willing to spend money for quality once in a while. Now if only this happened more often…

CCTV Ink from Troublemakers.tv on Vimeo.

This meat packaging concept by UK designer Chris Chapman made me smile for two reasons: (1) The brown paper packaging pays homage to butchers and meat shops of old. (2) The labeling is simple and educational, letting the consumers know instantly which part of the animal they are purchasing

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Jason Dent has designed a wonderful poster titled “The ABCs of branding”. He created a brand alphabet by using a variety of famous logos, illustrating how a basic symbol can represent a global brand experience. No fancy taglines, catchy jingles, or colorful pictures are needed. When a brand evokes memorable emotions and their logo is designed thoughtfully, it leaves an impression that lasts a lifetime.

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