Product, branding, and typography done right

Adrian Ma | Branding, Design, Inspiration, Left Brain, Products, Right Brain, Typography | Wednesday, December 9th, 2009

When I first saw this toy created by Argentinean Art Director Javier López Pereyra, I was strangely satisfied by how every aspect of the product fit together so nicely. Coined El Ramón, this delightful limited edition figurine was inspired by 50s/60s concepts of spaceships and robots - think “The Jetsons” meets “War of the Worlds” and “Lost in Space”.

elramon1 Product, branding, and typography done right

Handcrafted, charming, and simple - the shapes and contours speak for themselves. The branding, logo, and typography are integrated so beautifully; just looking at it gives you the sense that every piece of the product/packaging design puzzle was thoroughly thought out.

elramon_logo
elramon_move

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