The Corpus Callosum

Look at these Puma kicks and tell me what comes to your mind? Looks like Classic Pumas in different colorways right? Well, read on and you’ll see that a little marketing can go a long way.

Marketing is about generating perceived added value by creating buzz around products. Put a little spin on these Classic Pumas and what do you get? The Puma “Soda” collection. The red ones represent Coke, the grey Diet Pepsi, the Brown represents Root beer, and the orange for Fanta. Making something out of nothing, now that’s marketing at its best.

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