Absolut-ly wonderful bottle designs
I’ve always been a fan of Absolut Vodka ads and not only because my old agency (TBWA\Chiat Day) was responsible for them. Their ads are simple and iconic, usually stemming from their eye-catching bottle designs. Here are two recent limited edition bottle designs that caught my eye courtesy of Lovely Package.
Absolut Vancouver
(Designer: Douglas Fraser | Country: Canada)
Just in time for the 2010 Winter Olympics, this bottle design shows much love to my hometown of Vancouver, British Columbia. The design captures Vancouver’s west coast lifestyle in a nutshell, as described by the designer himself:
”It’s about contemporary urban living set in a crown of snow capped mountains, driftwood and steel, high rise condos and quaint neighbourhoods. Vancouver represents the spirit of the west, where the sun rises over the mountains and sets into the ocean. The citizens believe in playing hard. Work happens in the ports, glass towers, and life is all about a balanced west coast style.”
Absolut Flavor of the Tropics
(Designer: Williams Murray Hamm | Country: United Kingdom)
This bottle graphic was designed for the limited edition tropical Vodka flavour which will be launched exclusively in Duty Free/travel retail stores globally for a 6-month period. The design uses thermal images of the world map to represent the various exotic fruit flavors which thrive in the humid climates of the tropics. Nice touch incorporating the Tropics of Cancer line into the logo.
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Please also check out and vote on the five finalists for the Absolut Vancouver $120,000 arts grant. In our proposal, we offered to “photographically animate the major public Art, sculptures, architectural landmarks and features of this Absolutely beautiful city. This perfect record of Vancouver’s art is a bold effort to engage public vision and create a legacy for future generations of artists and art lovers in our beautiful city of Vancouver.
Read more and vote on this proposal at http://www.absolutvancouver.ca
Comment by David Suggitt — December 11, 2009 @ 6:03 am