Volkswagen challenges you to change for the better
Volkswagen teamed up with DDB Stockholm to develop a terrific marketing campaign called The Fun Theory. The call-to-action in this viral campaign challenges consumers to come up with simple, fun, and innovative ways to change people’s behaviour for the better. Whether it benefits your family/friends, your work, or the environment, the important thing is that some aspect of life is improved through this change, as illustrated by the following examples.
Check out the The Fun Theory website for more great ideas or submit your own fun theory for a chance at fame (your idea will be brought to life at a public venue) and fortune (2500 Euros). Deadline for submission is Dec 15, 2009.
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