Mindful Marketing - Mos Def’s “The Ecstatic” Music Tee
Mos Def is a world-renowned MC, Hollywood actor, producer, and stand-up comedian just to name a few of his talents. Now he can add creative marketing guru to that list with the launch of his latest album, “The Ecstatic”.
He’ll be one of the first artists to fuse digital music with graphic design by releasing his album in a Music Tee format. “The Ecstatic” Music Tee features the cover art on the front of the t-shirt, tracklist on the back, and a unique download code printed on the hang tag.
A clever concept, indeed. Maybe funky t-shirt designs will be incentive enough to entice the public to purchase albums again.
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