The Corpus Callosum

Israelian package designer Igal Hodirker went back to basics with his concept packaging for Bulb - an organic fruits, vegetables, and food brand. The packaging ties in with the brand concept of “the inner truth”, encouraging people to return to the basic source of nutrition through nature and the seeds that grow within.

Text and colours are kept to a minimum, freeing the consumer from distracting labels and information. The packaging is designed with a soft, malleable material which molds to the contours and lines of the product itself. The result is a very minimal, uniquely textured package design - a refreshing change from the visually cluttered product packaging we’re all accustomed to.

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