Steve Haslip’s HangerPak package concept
It’s unfortunate that almost all forms of packaging eventually end up in the garbage bin; so much time and money is spent on product packaging, yet the end game is usually a landfill. On occasion, people will keep limited-edition boxes or reusable bags, but the only proven way to entice consumers to keep packaging is by providing an incentive (like Honda’s “Grow-a-brand” DM and Breeze Detergent’s “Clean Me” DM). So what about packaging that turns into a useful item for the product itself?
The HangerPak concept achieves this with their shipping packaging for tshirts. Steve Haslip, a graphic designer from the UK, is the mind behind this sustainable packaging concept. After receiving your tshirt package in the mail, simply follow the printed instructions on the box and voila - you’ve created a free hanger for your tshirt!
“The concept was fairly simple: I buy t-shirts online and they always come wrinkled and I always run out of coat-hangers. So I designed a sustainable, reusable way to send and keep your t-shirts. As you open the package you create a coat hanger. The packaging could be made from recycled material whether it is card or plastic and the only waste is the green tear-away tab. This project won a first prize in the D&AD Student Awards 2007 category ‘What else do you do?’”
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