Mini-bar - Self serve bar in Amsterdam

Adrian Ma | Branding, Design, Left Brain, Marketing, Products, Right Brain | Thursday, April 30th, 2009

It’s very refreshing when a new concept shakes up an otherwise standardized industry.  Minibar in Amsterdam achieves this by changing the public’s perception on how a bar should operate. Minibar offers a trendy setting with 45 private mini-bars fully-stocked with liquor, snacks, and other surprises. Similar to a hotel, you check in at the concierge with a credit card and ID.  You’re then given a key to your personal fridge and you simply pay for what you drank when you check out!

amsterdam_minibar_4amsterdam_minibar_3

You and your friends no longer need to bump shoulders with hundreds of people surrounding a bar with only two bartenders.  There will be no more waiting in line to buy that special someone a drink.  The bar is at your disposal for as long as you’d like (as long as your wallet can handle it)!  An added bonus for the owners - they save on employment costs by eliminating the need for any bartenders. What a terrific idea!

minibar 2 Mini bar   Self serve bar in Amsterdam

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