Branding gone wrong - Uh O !

Adrian Ma | Branding, Design, Left Brain, Right Brain | Friday, June 20th, 2008

Observe the two logos below. The first one is for the Office of Government Commerce (OGC) in the United Kingdom and the second is for a bottled-water brand called OGO. It’s quite obvious that the identities are very similar, but rather than argue about who came up with the idea first maybe the decision makers from both organizations should turn their heads sideways to the left and look at the logos again…

ogc logoogo logo

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