This is one of the better direct marketing ideas we’ve seen in a while. Created by the ad agency Lowe Worldwide, this mailer focuses on the power of customer interaction by incorporating the entire campaign into a clever little package.
A sample of Breeze Excel Detergent is contained within a box, which is then wrapped in a white t-shirt. Evidently, the t-shirt gets dirty through snail mail and arrives at the consumers’ doorstep ready to be product tested. Simple, smart, and effective!
Observe the two logos below. The first one is for the Office of Government Commerce (OGC) in the United Kingdom and the second is for a bottled-water brand called OGO. It’s quite obvious that the identities are very similar, but rather than argue about who came up with the idea first maybe the decision makers from both organizations should turn their heads sideways to the left and look at the logos again…
I want one of these BPA-free Kor water bottles!
When we think of our past, only the memorable moments come to mind. But even though these impressions are forever ingrained in our brains, they are difficult to share with others unless captured on film.
Jamie Livingston worked in New York City as a filmmaker and had a flair for photography. He decided to document his life journey by taking a polaroid everyday from March 31, 1979 to October 25, 1997. What started as a pet project turned into an autobiographical photo collection covering Jamie’s most cherished daily moments.
Jamie’s graduation and what he liked doing for fun…
…and for work
His polaroid collection grew rapidly…
…until 1997 when you notice a change in the mood of the photography. It is clear that he has cancer
It is also clear that he has unfinished business. Jamie gets married in early October 1997, the same month he passes away. The way she’s looking at him in the last photo says it all. Although there are no descriptions of the photos on his website, the collection truly speaks for itself.
Urban planners and architects have long understood that in crowded cities with limited land space, the only direction to develop is up. This has resulted in taller and taller buildings, so much so that the record for the world’s tallest building changes almost yearly.
However, it wasn’t until the last couple of years that we’ve seen environments at higher altitudes. This blending of landscape and building architecture has led to some very interesting creations.
The first two images are of Namba Parks in Osaka, Japan and the latter three are of the School of Art, Design & Media at Nanyang Technological University in Singapore.
