HBO redefines storytelling - “It’s more than you imagined” campaign

Adrian Ma | Branding, Design, Inspiration, Left Brain, Marketing, Right Brain, Video | Thursday, July 15th, 2010

HBO teamed up with BBDO New York and The Barbarian Group to create an innovative multi-platform, multi-dimensional story that changes the way we perceive and understand narratives. The campaign titled “It’s more than you imagined” won a Gold at the Art Directors Club Awards, a Pencil Award for Entertainment at the One Show, as well as various other accolades. More about the campaign mechanics and pictures after the jump.
hbo imagine cube1 HBO redefines storytelling   Its more than you imagined campaign
(more…)

The Other Duck in Beijing

My good friend Cheryl Koo, the brain-child behind fashion label The Other Duck, was visiting Beijing a couple weeks ago and hooked me up these sick tees! She’ll be touring around the globe in September 2010 throwing fashion shows in LA, NYC, Hong Kong, and Tokyo so be sure to check back for dates and venues.

otherduck tees The Other Duck in Beijing
(more…)

Simon Sinek TED Talks - How brands and leaders inspire action

Insightful TED Talk by Simon Sinek on how humans are biologically programmed to act based on emotion and not logic. It’s not the What/How, it’s the Why.


via blankanvas. Thanks Pat!

Legends League Illustrations by Bryan Espiritu

Adrian Ma | Design, Illustration, Inspiration, Right Brain | Thursday, May 27th, 2010

Bryan “be” Espiritu is a man of many talents - a creative writer, a prolific fashion designer, and a versatile fine artist as shown here. Check out his website for more illustrations and inspiration.

 Legends League Illustrations by Bryan Espiritu
 Legends League Illustrations by Bryan Espiritu
(more…)

Creative job hunting using Google AdWords

Adrian Ma | Design, Insights, Inspiration, Left Brain, Marketing, Psychology, Resources, Right Brain, Video | Monday, May 17th, 2010

Alec Brownstein used $6 on Google AdWords and a little insight on human internet behaviour to land a full-time job at Y&R New York. How? Take a look…


via Coudal Partners

Art & Copy: The crazy world of Advertising

Adrian Ma | Design, Insights, Inspiration, Left Brain, Marketing, Must-have, Products, Right Brain, Video | Friday, May 14th, 2010

Art & Copy is a terrific documentary about the Advertising industry, chock-full of insights from the best in the business: Lee Clow (TBWA\Chiat Day), Jeff Goodby & Rich Silverstein (Goodby, Silverstein & Partners), Hal Riney (Publicis), Dan Wieden & David Kennedy (Wieden+Kennedy), and a host of other notable names.

Designers and Advertisers don’t always see eye-to-eye on most things creative, but Lee Clow said it best in this documentary, “There are now coffee table books made of Toulouse Lautrec art, but back then he was just trying to get people to buy a drink and pay cover charge to get into the Folies-Bergère. So, I think we are in the art business…when we do it well.”




The Monster Engine - Journey into a child’s mind

A childs’ imagination is a wonderful thing. Before their inquisitive minds are polluted with societies’ expectations and drowned with responsibilities, children have the freedom to explore their creativity without any worry or fear. What if this innocence and creative curiosity wasn’t lost as they age and mature?

Introducing The Monster Engine by Dave Devries, an internet phenomenon that started as a personal art project and now turned into an award-winning book, lecture, and gallery exhibit!

monster engine kimberly The Monster Engine   Journey into a childs mind
(more…)

100 To Watch - The Romania Creative Scene

I had my first taste of the Romania creative scene thanks to this wonderful website “100 To Watch”. There’s a lot of talent out there spanning the fields of art, dance, literature, theater, music, and fashion. Aside from reading about the creative artists, much satisfaction came from navigating the website - a colorful blend of minimalist design and side-scrolling layout, a trend that has been used in many portfolio websites in recent years. Go check out the talent that’s been described as “one of the most vibrant and exciting creative scenes in Europe”

100 to watch 100 To Watch   The Romania Creative Scene



 Page 1 of 18  1  2  3  4  5 » ...  Last » 

© 2008-2010 The Corpus Callosum All Rights Reserved

Powered by WordPress | Theme by Roy Tanck